Why do products from larger companies cost more than those from smaller companies?

Question by Marisol: Why do products from larger companies cost more than those from smaller companies?

For example: an ipod shuffle costs more than another lesser-known mp3 player that has the shuffle feature as well.

Or

A Dell laptop with similar specs (if not slightly lower) as an Ibuypower laptop, but costs 200-300 dollars more.

Best answer:

Answer by Thedrip
Advertising is part of it.

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