Why information search most important part of decision making process?

Question by Israt: Why information search most important part of decision making process?

Best answer:

Answer by Cricket
Because without the correct information you can’t make a well informed or educated decision. If for example you were trying to decide what to wear on a date. A woman would not wear a coctail dress if her date were planning a night of bowling but without being informed she would be unable to pick the apropriate attire.

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