WHY and How do businesses re-launch products?

Question by Drew: WHY and How do businesses re-launch products?

I just need a few points about why and how businesses re-launch their products back into the market.

Best answer:

Answer by alicegirl71
Why: maybe the product had a design flaw, or lacked a feature that consumers wanted. Or maybe it was just marketed wrong – targeted the wrong group, or the ads were offensive, or didn’t reach the right audience.

How: mainly through marketing. Trying a different approach, emphasizing what is different about the product, running ads at different times in different media, and so on.

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