Marketing research design process and what are the potential errors?

Question by Nandu J: Marketing research design process and what are the potential errors?

plz answer this quition?

Best answer:

Answer by bluegoat114
Wording questions ambiguously, asking the wrong questions, not random sampling, sampling the wrong customer segment, not defining concepts clearly, not asking the right demographic’s so you’re not sure what sample you have, having respondents lie/tell you what they think you want to hear, doing correlational analyses on the data and making causal statements; not operationally defining your variables so it can be replicated…..that’s a start (psych prof)

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