Q&A: Is advertising in National Tabloids a good idea?

Question by David S: Is advertising in National Tabloids a good idea?

Is advertising my website/business in tabloid magazines a good idea? I know it’s expensive but it goes out to millions of people, but is it a good place to advertise in lets say The National Enquirer, Sun, Globe, etc? Or is it money not worth spent?

Best answer:

Answer by kam6414
It would depend on what product you are selling. You will want to align your known consumers (demographics of people who actually use your product) to what kind of demographics that particular magazine has for its readership. If both are the same, then that is one thing to consider. Something else to consider is what is the cost per thousand you buying space in the magazine. (cost of ad space to reach only a thousand of its circulation) If it is too high, then pass until you can afford to really have placement. Another thing to consider is size, I would not recommend that you purchase space at a small size to just have an ad. It will be too small for people to notice and retain. And one more thing to consider is how many times can you afford to have ad placements? If you can not justify the cost to do it frequently, then it will not be as effective. When placing ads you need to consider reach (how many people read the publication that is actually your target demographic) everyone else is waste and frequency (how many times you will place an ad so that those people will see it and recall). Without both of these, you could waste money best spent on other things . As another option, some national magazines sell space regionally or by market- this can cut the cost down by a lot. Good Luck!

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